1: design is value-laden; users’ values are the most important

  • capture and maintain user values
  • give users meaningful voice through feedback
  • be mindful of the status quo and values of the digital

2: user agency is paramount

  • design to empower users
  • support means of access liberally
  • ease users’ transitions toward the new

3: collaboration is best (ideas under rocks are the worst)

  • involve users throughout the process
  • prototype everything with teammates and users
  • create continuous feedback loops

Document History

  1. v1